I’m going to share with you a little about how I was personally introduced to MLM through a little 2 x 3.5 inch piece of cardboard called a drop card or sizzle card.I can remember it like it was yesterday. I was walking in Manhattan and went to use a phone booth. There stuck in the corner of the booth was a little card that said: “Earn More In One Month than Doctors Earn In a Year”. The little card I found is known as a drop card or a sizzle card. It’s basically a business card with a promotional message.
Because I was introduced to MLM through a sizzle card what do you think my main activity was for my first year in MLM?? You guessed it sizzle cards! I put them everywhere, phone booths, ATM machines, car windshields, public restrooms, car windshields … you name it! And it worked, and continues to work to this day.
What Can You Do With Sizzle Cards?
Hand them out to people
Place in phone booths
Tack to a community bulletin board
Place in books and magazines
Place under windshield wipers
Set on benches in the mall
Include them in your bill payments
Food court table at the mall
People at a bus stop
Place on Store Counters (ask owner)
Put in a poly bag by the gas pump
Put in pockets in clothing stores
PUT THEM WHEREVER PEOPLE WILL FIND THEM!
So Where Do I Do Get Sizzle Cards?
Now you may be looking for free sizzle cards or your question might be where can I find cheap sizzle cards? I believe that you can order free sizzle cards from Vistaprint. I’m not going to make any other recommendations as to where to get sizzle cards for one reason. New suppliers are popping up all the time. The best thing to do is Google “Sizzle cards”. You will find many choices available. There are places where you can get 5000 cards for about $100 so try and stay in that range if you want the cheapest sizzle cards.
What You Should Know About Sizzle Cards
In order to get really good results with Sizzle cards you need to put out massive amounts. You should expect 20 – 50 leads for every 1000 cards you put out. It could be more and it could be less so just use that as a guideline. Yellow Sizzle cards work well.
When I first got started in MLM I used Sizzle cards as a MAJOR activity. I would set aside time and put out massive quantities in phone booths and on car windshields. It worked but it was time consuming. I now use them as a passive activity. I carry cards with me and as I go about my daily activities I leave them around.
Be careful when putting card on private property. I have had encounters with security while in mall parking lots and such. Just use common sense and you should be ok
Good luck and Happy Carding!
Jack Bastide is a Full Time Network Marketer. You can find out more about him by going to http://www.JackBastide.com Get 10 Hot MLM Tips by going to http://www.HowToMLM.com/tips
Hi Jack,
This is a great article. It’s nice to see someone explain what a “sizzle card” is in simple terms. We get that question frequently.
I agree with most everything in your article except placing them in car windshields. Sorry, but many people are VERY touchy about their windshield wipers and having ads stuck to them. I think you’d tend to anger more people than interest in your offer. Alternatively, and ironically, we’ve found that sticking our dollar bill sizzle cards somewhere around the door handle has been a lot more acceptable.
A lot of our clients agree. We have a large MLM clientele, as well as a variety of other business models, that use our dollar bill business cards as sizzle cards and have found them tremendously effective. Of course, they tend to be more effective than the traditional business card style because these look like real $1, 2, 5, 10, 20, 50, or 100 dollar bills and they get picked up EVERY time. Even if they’re handed out and not dropped, they’re still kept longer than any other type of business card.
Your list of placements is just as well with the dollar bill cards, but from the feedback we get tend to get the best results where people tend to handle money the most; around ATMs, gas stations, coffee shop or cafe chair (as if it fell out of someone’s pocket, etc…
Anyway, kudos on the article. I hope your holidays go well!
Best Regards,
John
http://www.DollarCardMarketing.com
Hey John,
Good Point … Putting cards under windshields can
annoy people
I did that in the beginning but later found
out that putting them near the drivers side window
was better
Your Dollar cards look like a great idea
Jack
Jack nice article on drop cards.
As mentioned by John I don’t leave them under their wipers, but I do still leave them on peoples cars. The place that I have found is the best is to slide one right between the glass and the rubber seal right above where the door handle is on the drivers side door. It is right in the line of vision when they reach for the door handle to open the door.
Scott