Attraction Marketing Sucks
The big buzz today in Network Marketing and MLM is Attraction Marketing. There are gurus sprouting up all over the internet that promise to teach you how to sit back and wait while prospects come to you with credit card in hand ready to buy …
All you have to do is buy their $497 Attraction marketing course.
What Is Attraction Marketing?
So what exactly is Attraction Marketing? Well it’s nothing more than creating a presence online so that prospects can find you. Create some Youtube Videos, start a blog, write some articles, create an info product, build a list. Sounds easy enough right?
Here’s the problem. Attraction Marketing is extremely time consuming and not duplicable. If your team is spending their time learning how to do videos and setting up blogs they are not doing the ONE thing that IS going to make them money … Talking to prospects!
And here’s a question. If Attraction marketing is the holy grail of network marketing why are these gurus not using it to build a huge team? Instead they choose to make money by selling you the information. Think about it. The truth is that many of the “Gurus” have never built a significant network marketing organization. But they will teach you how to do it … for a fee of course!
Don’t Believe the Hype!
Burn your names List! Never pick up the phone! Just pay me for my course and you will never have to call a lead again! Buy my Super Duper Whiz Bang Attraction Marketing funded proposal system and you can build a huge Network marketing organization without ever talking to a single human being! If you believe all of this nonsense I got some swampland in Florida to sell you real cheap. I have news for you …many of the top earners in MLM barely even use a computer!
Now let me take a step back a little bit. I am not opposed to building a Network marketing organization online. I am not opposed to Attraction Marketing. I have been doing it for years. But you have to have realistic expectations. If you think you are going to put up a blog and have people immediately calling you to join your business it’s not going to happen. It can take months and even years to develop a huge online presence.
Attraction Marketing systems like Magnetic Sponsoring, Renegade Network Marketer Attraction Marketing Blueprint and others can work, but not overnight. The most important thing to realize is that they will NEVER work as good for you as they do for the Guru’s that wrote them, They are branding the Guru and not you.
Network Marketing (MLM) Is a Relationship Business
Network Marketing is a relationship business. We are in the people business. So why not start with the people that you already have a relationship with? I know you don’t want to hear this but start with your warm market. Give them a call. Send them a card using a system like Send Out Cards. Send them an email. Let them know what you are doing.
From there you can go to your extended warm market. Connect with some people from the past through social media like Facebook, Twitter or Linked-in. Social media is also a great way to meet new people but you have to do it correctly and that’s beyond the scope of this article. Attraction Marketing can be part of your arsenal as well … just don’t fall for the hype.
Copyright – Jack Bastide – All rights reserved
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Jack Bastide is a Full time Network Marketer currently living in Kissimmee Florida near Disneyworld. He is co-author of the book “Navigating the World of Network Marketing” (Google It!) When it comes to MLM, Jack has been there, done that, and got the t-shirt. You can find out how he personally enrolled 22 people in one month without spending a dime on advertising by going to http://HowToMLM.com/tips