Attraction Marketing Sucks
By Jack Bastide
The big buzz today in Network Marketing and MLM is Attraction Marketing. There are gurus sprouting up all over the internet that promise to teach you how to sit back and wait while prospects come to you with credit card in hand. All you have to do is buy their $497 Attraction marketing course.
What Is Attraction Marketing?
So what exactly is Attraction Marketing? Well it’s nothing more than creating a presence online so that prospects can find you. Create some Youtube Videos, start a blog, write some articles, create an info product, build a list. Sounds easy enough right?
Here’s the problem. Attraction Marketing is extremely time consuming and not duplicable. If your team is spending their time learning how to do videos and setting up blogs they are not doing the ONE thing that IS going to make them money … Talking to prospects!
And here’s a question. If Attraction marketing is the holy grail of network marketing why are these gurus not using it to build a huge team? Instead they choose to make money by selling you the information. Think about it. The truth is that many of the “Gurus” have never built a significant network marketing organization. But they will teach you how to do it … for a fee of course!
Don’t Believe the Hype!
Burn your names List! Never pick up the phone! Just pay me for my course and you will never have to call a lead again! Buy my Super Duper Whiz Bang Attraction Marketing funded proposal system and you can build a huge Network marketing organization without ever talking to a single human being! If you believe all of this nonsense I got some swampland in Florida to sell you real cheap. I have news for you …many of the top earners in MLM barely even use a computer!
Now let me take a step back a little bit. I am not opposed to building a Network marketing organization online. I am not opposed to Attraction Marketing. I have been doing it for years. But you have to have realistic expectations. If you think you are going to put up a blog and have people immediately calling you to join your business it’s not going to happen. It can take months and even years to develop a huge online presence.
Attraction Marketing systems like Magnetic Sponsoring, Renegade Network Marketer Attraction Marketing Blueprint and others can work, but not overnight. The most important thing to realize is that they will NEVER work as good for you as they do for the Guru’s that wrote them, They are branding the Guru and not you.
Network Marketing (MLM) Is a Relationship Business
Network Marketing is a relationship business. We are in the people business. So why not start with the people that you already have a relationship with? I know you don’t want to hear this but start with your warm market. Give them a call. Send them a card using a system like Send Out Cards. Send them an email. Let them know what you are doing.
From there you can go to your extended warm market. Connect with some people from the past through social media like Facebook, Twitter or Linked-in. Social media is also a great way to meet new people but you have to do it correctly and that’s beyond the scope of this article. Attraction Marketing can be part of your arsenal as well … just don’t fall for the hype.
Copyright – Jack Bastide - All rights reserved
(Feel free to Use this Article on your blog as long as you use it in its entirety and including the authors resource box)
Jack Bastide is a Full time Network Marketer currently living in Kissimmee Florida near Disneyworld. He is co-author of the book “Navigating the World of Network Marketing” (Google It!) When it comes to MLM, Jack has been there, done that, and got the t-shirt. You can find out how he personally enrolled 22 people in one month without spending a dime on advertising by going to http://HowToMLM.com/tips
I am of the firm belief that the difference between a $5 lead and a 5 cents lead is $4.95 I have been using Citalink to call really cheap leads (I’m talking 5 cents or less per lead)
I wouldn’t recommend calling these kind of leads by hand because you will get lots of disconnected and invalid numbers. But Citalink makes it a breeze
So anyway just got a call from a guy who said “You called me a few days ago” I had no idea of who it was so I simply
said: “Oh yeah, I believe we had spoken and you were looking for a home based business”
He said “Yes I am”
So we spoke a little and he is really sharp
I did a presentation of my business and he is very interested.
He wants me to call him again Wednesday
I looked in my Citalink back office and we never had actually spoken before. He must have called back because my number was on his caller id
I have been testing these cheap leads and I have been finding some good people. In fact , I bet I could pick up the phone book and randomly call people and a certain percentage wil be open to hearing about what I am doing
Jack
Hey Guys,
I have heard all kinds of stories where companies will move around downlines, Insert heavy hitters into existing positions, give sweetheart deals etc. Well I am happy to say that my company doesn’t play those games. Everybody starts at square one and everybody plays by the same rules
I had a situation recently where a guy signed up under somebody on my team. What we didn’t know is that he already had signed up a few years earlier but never worked it because he didn’t click with his sponsor. Unfortunately for him he continued to pay the $35 renewal fee each year rather than letting the position expire and revert to a Wholesale customer positions
Well the company found out he signed up again they wouldn’t allow it. We tried Begging, calling in favors, everything we could but no dice. So now he has canceled his position and is waiting the 6 months to start over again
I know that my company is not alone in having this integrity but there ARE companies that will play down-line musical
chairs
Jack
Just got this message on Facebook from a Total Stranger …
Hi Jack,
I see we have a few mutual friends. I’m sure you probably have your plate full, however, (His Company Name) is launching in the US this week. If you would like to lock in a position (I’m the 8th person in the company) you can do so for free before the launch, see link below. The analysts forecast us to hit over 75,000 within 2 years based on what we did in Taiwan. You can at least secure a position for FREE (as a director!) before our launch at…
www.blahblahblah.com
This is the best of both worlds… ground floor and yet established. We have a global 5% income from the 35,000 reps in Thailand even though we are at square one here. (there are 10 streams of income) One of which is an UPLINE commission!!
The product is Laminine/YTE which boosts your serotonin levels (making you happeir) and lowers your cortisol which is the stress hormone, the combo of the two raise your labido, this is why its so hot right now. Ive had several people jump onboard in the last 3 weeks purely because of the product.
Feel free to call me you have any questions.
Have Fun, Name Withheld
999-999-9999
My Response:
Hi Name Withheld,
Build relationships before pitching somebody on your MLM
Just say Hi! – Jack Bastide
Facebook has over 350 Million people on it. You could build your whole team just be meeting people on Facebook. But there is a right was and a wrong way to do things. That’s the wrong way!
Jack Bastide
We all get so caught up in the latest Whiz bang marketing techniques (myself included) but there is nothing as powerful as simply telling another person about what you do
Case in point …
This morning I had a nurse come over my house to do an exam for some new insurance I am buying.
After we were done she asked me If I had to go back to work that afternoon
I replied “No I Work from Home”
She asked what I did …
rather than being the Typical MLMer and jumping all over her I briefly I told her what I did and changed the subject
She pressed for More Details
I showed her a sample of my product and told her a brief story of how the business had allowed me to create a full time income from home (Elapsed Time 2:00 min)
She then told me her story and how she had gotten laid off form her I.T. job, was doing the nursing as a part time gig and wanted something she could do and stay home with her kids
I gave her a copy of Success From Home Magazine which is featuring my company and we have an appointment to talk tomorrow night about the business
Good Ole fashioned networking will NEVER go out of Style
Jack Bastide
Warning: Foul Language – Below is a recording of a “prospect ” that called my voice mail looking for a home based business and then proceeded to curse me out when he found out that he would actually have to invest a few hundred dollars to start his business.
I then called him back. I told him thanks so much for the message that it was good for a laugh. All of a sudden he was tongue tied … lol
You can listen to the message below.
The guy has a potty mouth .. you have been warned
This guy found me through a “Bandit Sign” you can read more about that below:
Hey Guys,
I have always loved Quirky Guerrilla kind of Marketing Methods. Years ago I used to stand in front of the World Trade Center with a sign around my neck that said
Sick of the Boss?
SickOfTheBoss.com
So anyway I went out at 5 am yesterday for an hour and put up some Bandit Signs
You know … these things
Mine Says …
MAKE $$$
407-XXX-XXXX
I kept the wording Short and to the point. ( I am using a Google Voicemail. If you haven’t gotten one you should its really cool and FREE!
The research I did said the best day is to put out the signs is Late Friday Evening / Early Saturday Morning which I did
I also read that when you put out the signs on Saturday you won’t get any calls until Monday or Tuesday because people write the number down and call a few days later
So far I have gotten 4 calls
- One from an HOA asking me not to put signs on their property and to please remove it
(Which I Did .. lesson learned .. don’t put Signs on HOA property)
3 calls from Prospects
Should be interesting to see what calls I get in the next few days
At one point I almost got a heart attack. I pulled over to the side of the road and started putting up a sign in the grass with a stake. As I did a Cop car slowly cruised passed.
Luckily He didn’t say anything
Jack
Memory Jogger - Warm Market List
One of the first things that your sponsor will ask you to start building your MLM team is to start “Making Your List”. I can hear the groans now. With the advent of the Internet and “Attraction Marketing” is it really necessary to do this? The answer is an unequivocal yes! The Warm Market list is a tried and true method of building an MLM business and always will be.
How to use this Memory Jogger …
1- Read through each group of contacts
2- If someone comes to mind write down their name (don’t worry about looking for their contact information yet)
3- Keep in mind that their may be some duplicates. (for example your brother’s friend may also be your friend, Your favorite Aunt may also be the Realtor that sold you your house .. etc.
4 – Don’t PREJUDGE anybody as to whether or not you think they would be interested in your product, service or business …. just write down their name!
5 – When you get finished then start figuring out how to contact these people.
Relatives
| Your Mom | Your Dad | Your Sister(s) |
| Your Brother(s) | Your Niece(s) | Your Nephews(s) |
| Your Grandson(s) | Your Granddaughters(s) | Your Grandfather(s) |
| Your Grandmother(s) | Your Son(s) | Your Daughter(s) |
| Your Mom’s Sister(s) | Your Mom’s Brother(s) | Your Dad’s Sister(s) |
| Your Dad’s Brother(s) | Your Male Cousin(s) | Your Female Cousin(s) |
| Your Favorite Aunt | Your Favorite Uncle | Your Mother-In-Law |
| Your Father-In-Law | Your Sister-In-Law(s) | Your Brother-In-Law(s) |
How I Personally Enrolled 22 People In One Month -> MLM Tips
Friends and Acquaintances
| Your Best Friend | Your Other Friend(s) | Next Door Neighbor(s) |
| Other Neighbor(s) | Mom’s friend(s) | Dad’s Friend(s) |
| Son(s) Friend(s) | Daughter(s) Friend(s) | Your Boss |
| Favorite Co-worker | Other Co-Workers(s) | Your Boss’s Boss |
| Twitter Friend(s) | Facebook Friend(s) | Myspace Friend(s) |
| Linked-in Friend(s) | Forum Friend(s) | Social Networking Friend(s) |
| Your Youtube Friend(s) | Your MLM Friend(s) | Your BNI Group |
| Grammar School Friends | High School Friends | College Friends |
| Chamber of Commerce | Toastmasters.org | Knights of Columbus |
| Fraternity Friends | Sorority Friends | Your Teacher(s) |
| Your Christmas Card List | Friends from Church | Spouse’s Best Friend |
| Sent You Christmas Card | Sent You Birthday Card | Who Calls You At Home? |
A Great Tool I use To Contact My Warm Market Easily -> SendOutCards
Social Contacts
| Who do you play cards with? | Who do you play golf with? |
| Who do you play tennis with? | Who do you work out with? |
| Who do you go Bowling with? | Who do you go to concerts with? |
Business Contacts
| Who Sold You Your House? (Realtor) | Who Sold You Your House? (Old Owner) |
| Who Sold Your Old House? (Realtor) | Who Bought Your Old House? |
| Who Gave You a Mortgage? | Who Sold You Home Insurance? |
| Who Sold You Life Insurance? | Who Sold You Car Insurance? |
| Who Sold You Health Insurance? | Who Sold You An Annuity? |
| Who Sold You Your Car? | Who Sold Your Spouse a Car? |
Recently, I was cutting the hedges in front of my house, when a bird ‘buzzed’ me. She almost landed right on top of my head! At first I thought it was a freak occurrence. Then it happened again. When I looked closely in the bushes near where I was cutting I saw a nest of baby birds. She was protecting her nest. Read the rest of this entry »
One of the most important factors in your MLM Business is daily consistent action. You don’t want to keep starting and stopping your business. It’s much better to put an hour a day into your business than to do nothing all week and go crazy on the weekends. Once you get a consistent action going the momentum starts and you couldn’t stop it if you wanted to. Read the rest of this entry »
In Send Out Cards
If you are thinking of getting in Send Out Cards you have come to the right place. I have been in Send Out Cards since September of 2004 and I couldn’t be happier. I have been involved with many MLM and Network Marketing companies and I have only one thing to say … Read the rest of this entry »